About the Founder and CEO

"Thankfully utilizing my passions to fulfill my purpose, and PERSUADING others to do the same, while taking care of your skin and hair care essentials."

Persuade by Lena LLC was created by Lena, a former Design Engineer and Pharmaceutical Metrology/Quality Specialist. Lena has a degree in Biology and a Cosmetology License. 

Persuade by Lena has been in the making for years, but waiting on God's timing. Lena began formulating her own facial masks in junior high school. Her late mother was her first client, a beautiful muse, and continues to be Lena's inspiration. Her father, sisters, brother and nephews are also extremely inspirational to her and supportive of her products. She has also gained the support of family, friends, co-workers, and the general public.

Having sensitive skin, periodic bouts of eczema, and clearing her own acne and dark spots, led Lena to create a cosmetics line that caters to sensitive skin. Lena empathizes with the importance of having non-toxic products available with minimal and healthy ingredients that will not irritate the skin.

Lena humbly states: "Many people are surprised by my age. Someone recently commented that I 'must have discovered the fountain of youth and that I should bottle it up and sell it.' I did just that, and I am pleased to share my potions."

We are excited to introduce you to the variety of products that Persuade by Lena has lined up and waiting for your skin and hair!

Thank you for your support!

Company Mission: to combine science and beauty to provide you with quality products that give YOU the results that YOU desire.

Company Values: Quality, Consideration and Love.